Customer testimonials are a great way to boost marketing. To help you get started, we’ve got a few key tips on how to create the perfect customer testimonial videos.
Video is an important component of many education & training programs. Learn how to create an effective education and training video in this blog.
The trend is clear: in 2023, video is King for your next corporate message. Find out how to write a corporate video script in 6 crystal clear steps.
Green screens have been used in film and TV production for many years to enable the subject to be separated from the green (or blue) background, using a process that’s called chroma keying. The green or blue background colour is specific for this process. Chroma keying can be done live using a keying device [...]
Corporate videos are used by businesses for a range of purposes and to reach different types of viewers. The most common use is to build the business brand, but there are many other uses, such as introducing or explaining new products and services, client testimonials, training staff on business functions and safety, showcasing an [...]
Work Out the Best Date and Time Generally, the best time to schedule filming is when the business and staff are least busy. This may be related to customer sales or service patterns, delivery and dispatch peak times, staff rosters and schedules and building and equipment maintenance, e.g. fire alarm testing. Filming [...]
Sony announced a new FR7 camera, the FR7 is actually an FX3 camera in the form of a PTZ camera. You can control your cinema camera movements with your tab in your hands. The FR7 PTZ camera features flexible PoE++ (Power-over-Ethernet) installation, up to 100 preset positions, tally lamps, a built-in electronic ND filter, [...]
The Ninja V Pro Kit has been designed to bridge the gap between compact cinema and mirrorless cameras that can output RAW via HDMI or SDI. Pro Kit also pushes the limits of these cameras, recording up to 6K 12-bit RAW* externally on the Ninja’s onboard SSD. Pro Kit also provides the ability to [...]
NAB Show Announces Winners of 2022 Product of the Year Awards Awards honour breakthrough products from 2022 NAB Show Las Vegas, Nev. — NAB Show today announced the winners of the fourth annual Product of the Year Awards during a live awards ceremony on April 26 at the 2022 NAB Show in Las Vegas, Nev. The [...]
ProRes is one of the most well-known and widely used video file formats. It combines extremely high image quality with small file sizes for efficient playback. ProRes RAW is the relatively new kid on the block and adds the power of RAW video to the benefits of the ProRes codec. If you aren’t sure [...]
One thing prospective filmmakers are constantly asking, is "What are the filmmaking bare essentials?" And it's a good question. Entering the film industry can be a daunting experience. You love film, but don't have a clue about running a business. You need a camera but you don't have any money... And unless you have [...]
To Rent or Buy equipment? This is a question many filmmakers ponder when first starting out on their filmmaking journey - but there is never the right answer when it comes to those specialty pieces of equipment that don't get used often. There are strong arguments for both and those who recommend renting over [...]
Sony already appears to dominate the "Prosumer" camera market - being the brand-of-choice for many amateur and professional cinematographer's alike - and The New Sony PXW-FX9 only cements their place at the top even more than it did before. When you take into account the success behind the incredibly popular PXW-FS5 and PXW-FS7 over [...]
Samsung and Apple have long been leading the pack when it comes to smart phone innovation - which has come a long way since the start of the millennium. Now we have 8K Video on the Samsung S20. Anyone remember playing Snake on their phone at school? Or maybe even on the bus or [...]
Just when the competition started to catch up - BlackMagic went and released a 6K camera for about $3000. The announcement of the BlackMagic Pocket 4K was huge news for the industry. Never before has the ability to record 4K RAW been so cheap to come by. In fact, the BlackMagic Pocket 4K at [...]
She is arguably one of the most recognisable faces on Australian television, so no doubt we were pretty happy to have Shelley Craft working with Able Video, too. From The Block, Australia's Funniest Home Video Show, Agro, The Great Outdoors and even Sunrise, Shelley is amazing talent that Australians have fallen in love with [...]
One of the things many people struggle with is getting traffic to their website. After all, the whole point of having a website is to attract visitors to it. A great way to drive traffic to your website is by offering a free short report.
The report should be anything between 4 and 8 pages long. The report should deliver targeted information in a format that is easily accessible. It should be something that you know your niche will be interested in. The best thing to do is to give people the information they want. You should answer a question that they are asking.
How do you know what questions people are asking?
A website owners dream come true is having hundreds of hits every second for their website. This of course shows the popularity of their website and designs foundation for successful venture through expanding user base.
Web masters try every permutation and combination imaginable to stay ahead of their compatriots and enhance popularity. From buying traffic to generating articles rich in key word, everything is considered in creating success of their domain. These options might work in favour of a few websites, while for the rest; there might be no traffic at all.
There are other options too accessible for boosting traffic to your website but one of the popular processes that are worked in favor of innumerable domains is "gaining through expired domain traffic".
You can take your blog to the next level of experience, and focus directly on certain products and services. Perhaps you're trying to draw in potential customers for their contact information, your newsletter or to make a sale - whichever the case, getting yourself a squeeze page is probably the best business decision you'll ever make. Squeeze page is alternatively known as a landing page.
If you utilize your squeeze page in the most efficient manner, you're in for high conversion rates, which will be much more than a conventional website or blog. If you want to reap the rewards of making your blog a squeeze page, do the following:
If you have a blog, make it a landing page: You need to make a squeeze page because it encourages readers to opt-in or subscribe to an email list. This allows them to be updated regularly on your products and services. These updates increase your sales and readership since this medium will inform more people of your products and services.
By making your blog or website a squeeze page, your income will increase by leaps and bounds. Your potential customers will focus on the information related to your products and services. This is why it is highly beneficial for you to make your blog a landing page.
To use a concept such as content marketing to attract and grow a large database or list of niche interested prospective customers is one of the best ways to grow an online business at present.
Most successful internet marketers gain most of their online sales through their 'list'. Content marketing generally means creating high quality copy which contains some keywords relevant to their niche market and presenting it on their website.
Search engines, in particular Google, being very keen on good content, pick up on this and can promote the site to a prominent position in their search results. The aim is that prospects searching those keywords will read the content and if interested enough, will show positive consumer action by opting in to the list.
Finding more and more people to join the list requires a constant stream of high quality, relevant content to maintain the position in the search results and thus maintaining a constant stream of traffic to the website.
Putting up a website is considered as one of the most important steps in promoting an idea or a product nowadays, considering that almost everyone is quite dependent on the internet for whatever kind of information needed. However, it is simply not enough to have a website because, even if it is a major step, other methods have to be applied to ensure its success.
There are actually five strategic considerations for making a website successful and it is through these that the website owner would be able to guarantee a higher number of visits. Apparently, a website can only be considered as successful if it continues to generate strong patronage from the millions of internet users worldwide.
The first important element is keyword research for the purpose of making the website highly optimized and enabling it to rise in the search engine results. With the proper keyword research, the owner can guarantee that their website can gain the top spots of the results in the most commonly used search engines, especially Google.
It is imperative that the expectations of internet users are met once they get into the landing page and when they browse through every web page there is. This means that the content of the website should really be relevant aside from being very interesting, the kind that would prompt those who visited it to encourage others to do the same.
If you want to know for sure if your website is being accessed by many computer users, check your web traffic. Roughly speaking, this is the number of visitors of your website. This measures your website's popularity, in important factor in ensuring your business's success. Through a tracking device, you can gather different types of information that can help you modify your website to attract more visitors.
A tracking device will help you monitor not just the number of people visiting your website but also the most popular page of your site. This is important because you will know what content of your website attracts web traffic the most. You will then be able to improve on the other pages so that your visitors will also check them.
Aside from these types of information, you will also be able to determine the length of time a visitor stays on one page. You have to check this page to know if the visitor stays because of the content or because it is hard to navigate that particular page. With a web tracker, you will also know the time of the day when you have the most number of visitors. You can take advantage of this knowledge by making promos and other marketing gimmicks during off-peak hours to increase your visitors.
Able Video & Multimedia P/L has been designing cutting edge print and multimedia productions for local and national clients for over 20 years and has grown to be one of the most respected developers on the Gold Coast. An increasing amount of information that would previously have been printed is being delivered to clients online, but the fundamentals of good copy writing, design and development are even more important to ensure effective communication.