The Claw by Ladderlocker and Able Video

The Claw story

The inventor Chris Renouf started investigating ways to safely attach ladders to vehicles after witnessing a fatal accident on the M1 caused by two extension ladders that came loose and spread across the highway. The Claw, a fast is a secure and safe way to attach your ladder on your roof or ute racks.

ABLE VIDEO

Able came up with the concept and storyboard for this video and shot it using cranes and jibs on a whit cyclorama to get all the right angles to show how to secure ladders and how quick and easy it is to use.