To use a concept such as content marketing to attract and grow a large database or list of niche interested prospective customers is one of the best ways to grow an online business at present.
Most successful internet marketers gain most of their online sales through their ‘list’. Content marketing generally means creating high quality copy which contains some keywords relevant to their niche market and presenting it on their website.
Search engines, in particular Google, being very keen on good content, pick up on this and can promote the site to a prominent position in their search results. The aim is that prospects searching those keywords will read the content and if interested enough, will show positive consumer action by opting in to the list.
Finding more and more people to join the list requires a constant stream of high quality, relevant content to maintain the position in the search results and thus maintaining a constant stream of traffic to the website.
By promoting a website in this way and keeping customer interest and loyalty with content and also free gifts which are of value to that particular niche, it is possible to introduce promotions of paid products to your now captive audience.
Content marketing requires you to address your target markets needs and concerns and to offer solutions to their problems by offering useful information. Doing this will build the credibility required with the list and will establish you as an expert in that particular market.
Everyone knows that it is by the use of particular keywords that search engines find and rate websites and by judicious use of well researched keywords a site will rank highly in the search results. Use the wrong words or fail to include the right words relevant to the market that you are in and you will have wasted a lot time gaining nothing.
Learning how to write good keyword rich copy or content is so important that if you simply can not master the skills required, then you should, indeed must, consider paying someone else to write it for you, or to teach you how, as there is no way an online business can otherwise succeed.
Copy writing services abound on the internet and can greatly vary in cost. So to learn the skills needed is certainly the most cost-effective way to go. It can also be very self-satisfying to see a steady stream of visitors to your website or squeezepage and therefore have the knowledge that you have got it right!
All that is then required is to build more sites and repeat the process over and over again. Once set up and working, it is just a matter of constantly re-newing with more and more updated keyword rich content.
The other and very important aspect of content marketing is to acquire links from and to other websites, preferably highly ranked sites which will also help to multiply your traffic, but that is again a question of using the right keywords and again another reason to consider outsourcing your content marketing campaigns.
Content Marketing to Increase Lists
Marketing Content and Creating Lists
Creating Lists Through Content Marketing
If you are online, and you are not content marketing, then you are probably too content to do any marketing. Your commercial objectives will be most successfully met when you have a list of regular and prospective customers, and your list will not grow to the extent it should without some content marketing.
Conventional online wisdom has it that it is easier to sell again to an existing customer than to sell for the first time to a new customer. This is why you will see so much stress in the online world on lists. If you receive any kind of regular communication from internet personalities, you will be frequently reminded to built your list, you will be bombarded with offers for ebooks and videos and software that claim to help you build your list.
Content marketing means what it says: you market yourself and your products by putting out a steady stream of content. Obviously, to be effective your content has to be of high quality. Equally obviously, your content is going to contain relevant keywords in the right densities and in the right places.
All search engines in general and Google in specific are fond of fresh content. A steady stream of original high quality content will see your site rise fast up the search engine rankings.
Enlarging your subscriber list means putting out a regular flow of high quality content so that you can constantly keep improving your search engine position. The higher up in the search results you are, the more traffic you will be getting.
A very effective way of adding subscribers to your list is to offer them free gifts for doing so. Obviously, your freebies should be ebooks or videos or software very relevant to your topic and by implication your subscribers, because they reached your site by searching using terms you had optimized your site for. Generally, the strategy is to get subscribers with free gifts and then sell to them products of small value at first, later building up to products of higher value.
When you are doing content marketing, you should be giving priority to answering your visitors questions, addressing their concerns and solving their problems. When you do that consistently, you establish your reputation as the go to man, the expert. A good reputation makes a lot of reputation when it comes to attracting subscribers to your list.
It is common knowledge that keywords play the major role in drawing the attention of search engines and getting rankings from them. Getting your context right to a very large extent actually means getting your keywords right.
It is vital that you know how to write great copy. If you do not have writing skills, you should spare no effort in hiring someone who does. And you should also take the trouble of going through an intensive copy writing course, as that will serve you best in the long run.
There is no dearth of copy writing courses, and with a little research you can find out who the best copy writing tutors are. It can give you very sweet satisfaction when you write copy and it produces an explosion of visitors. Believe, that can be one truly soul-satisfying experience indeed!
About the Author
Jeff Klimm is passionate about driving massive web traffic to sites and sharing new website traffic techniques with like-minded people.